Fireside Chat featuring Raghav Soni, the Founder for Tokn

This is an auto-transcribed version of the interview. You can watch all the protalks series here

Gaurav Tripathi 0:03
have different backgrounds and different things so we have entrepreneurs. We have CA, we have celebrities we have water, all sorts of people. The idea being that yes, you get to learn something from their experience from their journey, their successes, their failures. So yes, we get in with that. Today we have amazing amazing super professional super petty you grew up, I was I was a child like.

Raghav Soni 0:29
Yeah so, I was born in Rajasthan, I stayed there. I come from a city called Bhilwara it’s called the city of India, I was there for quite a few years and my parents took me to Mumbai. And they, you know, that’s why now my major schooling and everything happened.

Gaurav Tripathi 0:43
Well, when did you when did you come to Mumbai, about how will you be,

Raghav Soni 0:50
yeah it was the year of y2k It was the 2000 happened that year. And that year is, you know, when I should pick up.

Gaurav Tripathi 1:02
Interesting. Cool. And so, what did you What did you study how was your, how you were as a, as a student when you were growing up,

Raghav Soni 1:11
You’re very bad soil, you know, I bungled my school classes and majorly just, I don’t know about you but as far as COVID classes and take out time to go to cyber cafes and play Counter Strike and most of my time would go into finding books at dirt cheap prices of technology magazines and you know reading them off. So I was very much like a fish Hunter unit early stage, you know, early age and yeah that’s what schooling was not in terms of study was not the major highlight, but apart from that, you know, that everything.

Gaurav Tripathi 1:44
Well, the thing. So this love with technology, what do you what do you see why, why did it develop so so early on.

Raghav Soni 1:54
Yeah, so one of the reason was, I always wanted to have a personal computer, some of my friends had a personal computer at home. And, you know, coming from a middle class family you know your parents would not buy you a computer very easily. So that became like a passion for me, you know, I wanted to assemble the best computer, and I started reading about, you know, things related to hardware and software, what kind of, so it was all about dreaming, you know, how I built my personal computer, and it was like the starting journey in terms of technology

Gaurav Tripathi 2:25
and other thing which we share, we, I actually sold assemble computers while I was at IIT Bombay. Interesting, then. So, how was it after the school. How was the college life, what did you do,

Raghav Soni 2:44
so some are dots connected for me. So even during the school days, you know, I went into stock market trading and because of the economic news that were happening around, you know, the economic macro picture. So, there were at that time around 1000 listed companies and I almost up ratio of these companies, you know, my God, revenues to what the shareholding structure is, and that’s what I did for you know one or two years during my summer breaks off you know $11 And during that time internet was gradually taking off in India, it was around 2007 Eight when Flipkart was started, and I started following some tech, tech blogs, and as you comment on those blogs, and so on. Well one of the blog was called what blog WhatsApp for web advertising and technology, and, you know, someone in Korea, picked up my company said why don’t you you know come and start writing for us, and that’s where the journey of, you know, in writing about tech startups interviewing tech founders.

Gaurav Tripathi 3:42
Well, this was this was while you were still studying

Raghav Soni 3:46
here so this was a pretty much my college life, where, you know, I would get my pocket money or writing blog articles and columns for newspapers like Bangalore, Mumbai, you know I didn’t express

Gaurav Tripathi 3:57
thing. And then you did a startup as well while study.

Raghav Soni 4:00
Yeah, so, again, so technology business and internet it, I became really really passionate about, and that’s when you know I was trying to figure out, how do you build a startup and then coding was also one of the phases which I wanted to learn. So during college, you know I had a lot of time to kill, so I started something called recruitment, one of my pieces during recruitment was that you know, if someone has to post a job, it’s very complicated one point there was websites like nike.com and then they were classified but there was not a dedicated job classified, and that’s when I thought I did not have much understanding of you know how to run a startup, but that’s when I coded the complete platform, and went live. It did well for four to six months, but they didn’t have much understanding to take it forward.

Gaurav Tripathi 4:47
Interesting, interesting. So there are the crew time you started alone you had co founders I was,

Raghav Soni 4:54
I was alone so I used to wake up and I used to code and as you see in the initial days when you build technology startup you get so fascinated with you know all the features so you know what you should include more than the business focus itself. So, there was a thing and I never noticed it, but, you know, the job postings were a lot of people were posting jobs and even after many years when I, you know, I saw that Twitter account of recruits and I saw that, you know, because I automated the job posting to a Twitter profile and there were 1000s of jobs that were posted that time, interesting work, learning some dots kept getting connected for me.

Gaurav Tripathi 5:33
And so you, meanwhile, along the way you completed your MBA right.

Raghav Soni 5:39
So, I never wanted to do an MBA, but then I thought it must be really cool people make strategies that. So why don’t you know I’d go and join an MBA program because most of my friends were doing that. And that’s where my thesis, which is the coolest MBA college I could find where I can learn something, and that’s when I decided to do an interview.

Gaurav Tripathi 6:02
And how was the experience of MBA.

Raghav Soni 6:04
Yeah, so it was a great experience because I never been into a formal advantage during even during college, I was working as a blogger and I never did a full time job as such. So it was a very different experience for me. And somewhere good learning curve was built. And luckily, the MBA which I did was not a very boring program. It was a business design, or you can say Design Thinking base MBA masters, and that somehow you know helped me in later part of the career. That’s how I thought, you know, it’s just some interesting software, all this other stuff which I’m reading but later on I realized the importance of it.

Gaurav Tripathi 6:46
You finished the MBA, while you were finishing MBA what was in their mind, he took up a job, why. Yeah,

Raghav Soni 6:51
so even I was double minded so you know when a campus placement was happening and I thought I should just go and sit for campus placement until I figured out, you know what startup I have to build, right, and I got selected for Okay hold on, hold on. So you knew you had to do a startup, yeah since very long. Okay, so that was that has been the passionate, you know, building something that could impact people’s like there was no road all along so you know every path that I choose. Somewhere I wanted this path to lead to the destination of buildings, technology of building something that impacts people’s lives.

Gaurav Tripathi 7:26
Yes, carry on. So what happened was job. Yeah.

Raghav Soni 7:29
So, yeah, I sat for a campus placement and I thought, how do you get a job offer, but I got a placement during the first interview itself. And then also, then I said, Okay, let’s go and join the job, and that’s when. Yeah, so I did that job for like eight months and I figured out that I cannot survive in a formal culture. So that was pretty much the job journey.

Gaurav Tripathi 7:55
Okay. And so with that, how did that job. What what happened next I see that you became part of QRadar. How did that happen.

Raghav Soni 8:04
Yeah so, I met a very good friend called from hearing my first job, and he was from IIT Bombay and, basically, you know, we used to spend a lot of time thinking about, you know what technology startups would come in the near future and he got a job opportunity from Clara, and that’s when the, you know, he joined Creta and he asked me, and when he joined it, he simply called me and said, Why don’t you come and meet the founders they’re doing some interesting stuff. And

Gaurav Tripathi 8:31
that’s what was your expectation why you were joining radar. What was your new mind.

Raghav Soni 8:37
The expectation was, you know, I wanted to see the inside of a startup the hustle part that was my personal expectation. And so there yeah that was my core expectation, and when they hire me. They, they said, do you understand, ecommerce, why don’t you come and join us and see you know which part of the business you could impact, and it’s, you know, somehow it was the most meaningful and the learning experiences of life, which happened at Clara, to build a team and processes everything I learned by doing and what exactly did you do at QRadar. Yeah, so as I said I had no title. When I joined, and so it was like the, you know, a hostile environment so when I joined Canada, you know, there were different teams there was a product team there was an operations team, there was a business development team and I saw a gap that there you know no one is focused on marketing. Info marketing, and that’s when I said you know, I’m going to combine product and marketing teams together. And so, we are you know builder, because you know for a consumer ecommerce business, your customer acquisition and your product growth is really important functions. So that’s what I headed the team for.

Gaurav Tripathi 9:50
So what was your key learning from, from doing all of that,

Raghav Soni 9:55
lot of learnings, you know, when you see the complete startup cycle from zero to one and one to 10, you realize that a lot of things could go right could also go wrong. And usually you would never focus on those things, if you have not been into a startup. So you know, out things like you know culture of a startup shapes. The part of the journey of that startup. That was one of the major learning. Second is, you know, how you, you know, build the initial team so kinda went from like three people to almost 350 People in six months and we hire. Most of the brightest people who are working from so far, who are sitting on carpets and so how you can build a culture which empowers people to do, you know, greater meaningful things on your mission. So a lot of learning. So in terms of team building culture, building processes. And, you know, things that could also go wrong.

Gaurav Tripathi 10:54
And then you started or you jumped start. So what was, what was the what was the trigger behind the starting jumpstart and why why that name.

Raghav Soni 11:06
Yeah so, because I you know I was into a product and marketing field marketing domain, a lot of my friends would call me up and they would say that, you know, I need help with starting off my store I need help to drive more new customers and when I started to understand the pain point, I was really surprised you know, and I also come from a family who owned a small business, so my parents owned a small business in Navi Mumbai and I used to sit there at the store and I know it’s not an easy job, so I think 10 to 12 hours a day interacted with a lot of my friends, I realized that, you know, small businesses. They don’t adopt much technology so when one of my friends she opened her store. She asked me how she could market herself. I said how she would get more new customers, and I started giving her suggestions that you know, why don’t you capture customer details why don’t you ask for a review from customers, and definitely if she said that you know I don’t have any tool for that. How do I collect reviews, how do I, you know, capture the details, and then I, you know, we went in the me and along with my co founder comma. So, this was an insight that we collected and then we said, we have a lot of friends who own these small businesses, let’s ask them if they also face the same issue. And, yeah, that was the insight that you know we tried to build on and our thesis was that there are millions of small businesses in India, they would adopt, you know some technology that would help drive more growth to them.

Gaurav Tripathi 12:24
Okay, so the idea was, of building a tool for small businesses.

Raghav Soni 12:31
Yes. So, initially you know, we went to some small businesses and we said, you know, would you like such tool which helps you get you know gather more reviews and help you drive more new customers and they said they would pretty much love it and we only started coding when we had actually paid businesses, you know, who said that you know I would love to do such tool, and that was the whole idea to jumpstart the items that we wanted to build a customer interaction platform, which makes it super easy for businesses to collect reviews customer reference. And you know, do direct messaging for with customers and jumpstart, again, the name I got derived because we wanted to drive growth to the business and it suddenly occurred to us that you know jumpstart would be the perfect name because we keep using the word. That’s like a you know, when a car is not working you jumpstart the engine so that’s what we wanted to do for local businesses and small businesses.

Gaurav Tripathi 13:21
So you mentioned that yes, you and your co founder. What’s the story behind that, how do you, you guys meet How did you find cover.

Raghav Soni 13:30
Yeah, so come on and I have known each other for almost a decade now. We were also in the same MBA college and we have worked together, and luckily we also work together on past two companies, so you know which company I joined comer was also there as well. He was also there in product, heading the talent acquisition and who brought who it’s it’s good, you can say, Oh, you brought cover to both the company’s record menu, he has a huge skill set, and luckily, whenever I had his requirement, you know, he was available so yes and so I’ve known him for quite a long time, and that’s when when I was contemplating about Jumpstarter. He said he loved the mission, and he was interested to tag along. And that’s when we said let’s go and build a furnaces.

Gaurav Tripathi 14:21
But what was in your mind when you said that, okay. So it’s one thing to work with someone, you have colleagues and you have a lot of colleagues, but that is our thing that we are you decide that, okay, this way we can do something together we can start something together. What made you decide that or what, what really sealed that decision yes comer can be a co founder for your startup.

Raghav Soni 14:43
So, you know, we both during college as well we have participated in a lot of hackathons, which got featured by a lot of newspapers and so we built a solution called saluto startup called saluto during our MBA colleges, it also got featured so I know that that’s another startup which we read is only on Tuesday I think that we bought it picked up, because of the concept. So, because cameras also seen the hustle of the startup world, and he also liked the mission. So that’s why you know we chose to work together.

Gaurav Tripathi 15:20
Interesting. And then you guys work that credit as well together, all the way right. Okay. So when you when you were starting with

Raghav Soni 15:30
said you know we did, we didn’t even start to pull until we got a paying customer. Well, in business so. And what we realized, you know, small businesses want growth, and they wanted really bad, and anything that can work for them, they would, they would be open to pay for the solution so that, that was a validation that you know any small business is ready to pay for a solute solution, that means they really have a need for it.

Gaurav Tripathi 15:59
Then this. Where does this name come from. So from jumpstart to token. How did that happen,

Raghav Soni 16:06
you saw this. So when, whenever we spoke to these businesses right so one thing that happened was these businesses were collecting a lot of reviews, probably because of our solution. And, but they would still say that you know, can you help us more in driving more customers because, and when we spoke to them further, they said that you know, I clearly know that. So, you know, someone like em creations who runs a fashion store in Navi Mumbai. He said that, you know, I clearly know that there are shoppers who are coming and shopping in my neighborhood chose to retarget these customers to ascend preset that, you know you’re building a tool, which was enabling reviews for them. But we didn’t see. We saw it as a very small and minor thing to impact them we said, can we bring all of these small businesses together and help them drive more new customers to each other, and that’s when you know we got that inside every business in every conversation they would keep saying that you know we want more new customers we are good at, relationship building, we are good at retaining these customers but can you help me drive more new customers. And there was not a single, single platform that was a win win for merchants as well as for the consumer. And that’s when you know we stripe the insights for token, and that token is basically, in India, you know, anything that is like a prepaid thing, like for customers it’s a you know token gift card or prepaid gift card, which they can go and explore other businesses

Gaurav Tripathi 17:27
to what, what was the stage where you, you realize that yes this is the business and just like we have validated and now we should go forward for the next stage, you know, raising funds.

Raghav Soni 17:42
Yes. So, we raise funds now so we always had it during our study we already had revenues going on for us, and that’s when you know, we thought that if we need to hire a better team and build a better solution. And, you know, keep working on that mission then we would need external funds, and that’s when you know v days, initial amount of capital from venture capitalists, and when those that it was last year 2019 And, you know, a lot of market investors who came on board through venture capitalists. Neto, and that’s when you, you know, we also pitch to investors that you know we are thinking of building token, and we saw it as a future for small businesses, and that’s when we went ahead with token and similarly, when we initially built token, because we already had a footprint with small businesses, we could you know implement a token platform for that. And that’s when the you know just the the CRP COVID we also raise funds from Marx so as we

Gaurav Tripathi 18:39
come to welcome to that yeah that that is a interesting Clarice. So you raise you raise funding last then, and then again you were then you started looking at funds, but then why choose Why choose something like walks accelerator, why did you go for it.

Raghav Soni 19:00
Yes. So Mark says basically because for token we were at very initial early stage, and we were speaking to some investors and we said that you know we want to raise some institutional capital. Now, We already had marquee angel investors, going for us, and most happened and when we, when they pitched to us that you know they are ecosystem, or like a super app where they could connect us to other startups, and even our previous investor venture capitalists has invested in us number of startups. So we saw a good opportunity because a bit token, we want to collaborate with more and more small businesses and Moxa sosv We saw a way where they could help us partner with based on other startups they have anything that ecosystem partner with more and more of such small businesses. So both the cappuccino fundraisers we did, We did it with one of the reasons that you know, they would help us connect with more of businesses without spending any money.

Gaurav Tripathi 19:55
Okay. So how was the conversation the investment conversation with Mark, how did it happen.

Raghav Soni 20:02
Yeah, so I think venture capitalists referred us, or I think it was one of the founders who referred us to Marx, and now we got an on a call with William, and that’s when we realized that, you know, they are very quick. Within a week, we had a call and on the first call itself William from Manchester City said that he would be interested to come on board. It was a quick decision from the end, that’s how it happened and it just happened like pre COVID No one knew you know what was going to happen.

Gaurav Tripathi 20:35
And then when to once you got into the MOX program. How was auto compensation have been once you became the part how was it really helped you.

Raghav Soni 20:59
So before we joined the MOX program. We also took feedback from some of the other founders and their feedback was at SWANA, one of the best startup accelerator, you could get access to. And then we joined ArcSight and from since the, you know we have joined box that we never thought that, you know, they would bring on board, a team of experts who are always there to help you in terms of your growth hacking in terms of your plan in terms of your strategic partnerships, and they’re always there, so you know, they would have a call with us every week and they’ve had extensive sessions with their team so it’s basically like they multiply your team. So, that has been a good experience with them.

Gaurav Tripathi 21:39
And now I’ll come to the topic of COVID, so everything was going through that I see, yes, you’re growing into marks. And when did when did you become part of mark exactly which which month. It was during March and on April, a lot so just just uncovered that you were speaking and then it happened. So how did, how, how did COVID impact your, your business.

Raghav Soni 22:05
Yeah. So, small businesses or neighborhood businesses got impacted really bad because they were, you know, they were not even allowed to operate. So that citrus has never happened. Whether you own a business, and you are not allowed to operate. You know, some valid reasons. And now when we spoke to a lot of these businesses, their initial thought was that you know this lockdown is going to go away in 15 to 30 days, which didn’t happen was initially for a month or two they were hoping it will go away. But it didn’t went away.

Gaurav Tripathi 22:33
So I guess that that one month period was really just like Wait and watch and it

Raghav Soni 22:40
seemed seem so even no one thought that you know it’s going to last this long, sitting at the end of this year. So they, they got impacted really bad. And one of the trends of which we saw was a lot of small level businesses were opening online stores, so they were, you know, opening so Shopify and their problem statement was saying that you know now, now I have opened the store. How can you drive more customers to us. So we said that you know, customers can go to the store, but how can we bring more customers to

Gaurav Tripathi 23:09
their online stores. Based on that, they started getting online so you have to help them come online, but how did you really cope up with that how what are changed in terms of the product and the product strategy.

Raghav Soni 23:19
A lot of things changed to p COVID You know we were building it like an online offline majorly and, you know, so the whole system was based on, you know, showing you businesses near your location, and you know the architecture, did have possibilities of building all these shows, but we never thought from that angle, so they waited for initial two three months but the lockdown went away and quantity really difficult to continue because at one point of time your costs were not going away, and you were not making any revenues. So, you know, almost 15 to 20% of these businesses are not coming back. Some of the industries got heavily affected like service based industries like restaurant Salon and Spa. Now these are industries are back again to pre COVID. And some of them are even getting better response then you know P COVID levels because now customers want to go out and now you know, their whatever spending they wish they control during COVID days. Now they want to go out and spend.

Gaurav Tripathi 24:21
Coming back to the vision around tokens. So now that the world has changed. What do you what do you see how token is really going to enable the other 30 million businesses that you talk about or the next half billion customers that we’ve talked about how exactly is a token looking at that.

Raghav Soni 24:43
So if you’re a small label to business side you’re facing threat from everywhere, you first have to fight your local competition, and you have to fight your organized players, then you have to be facing threat from Amazon Flipkart of the world. And, you know, the, the existential threat for a lot of these small neighborhood businesses. We see ourselves as you know building like Amazon Prime, for these small neighborhood businesses and bringing them together in a community, because we know that you know one single business cannot find the power of big retailers, what when all of these businesses come together, they would make for a greater force. So that’s how we see the areas that all these businesses when they can come together, They will have a better chance of survival.

Gaurav Tripathi 25:31
This coming together part, how does it happen on token really. Yes.

Raghav Soni 25:37
So, if, if a business join token community. They can start referring other businesses in the neighborhood to join token community as well. And all these businesses are thanking their customers, because they know one thing you know whenever they provide a great service, they also send a thank you message or not thank the customer so there’s, you know, giving a thank you token community gift card to their customers who come to their businesses, and that’s when the customer get these gifts platform, and that’s where we are built a matchmaking engine which recommends new businesses that you would love to explore, and the incentive for you is you get a full value gift voucher to go and explore that business. So

Gaurav Tripathi 26:16
that’s interesting. And in this journey till now. So trauma from a data perspective one of the most important thing, always is, is building the team. And you mentioned about culture earlier as well. So, how do you see. So, one, one that you know the team that you built and the second the impact of COVID on your team or culture.

Raghav Soni 26:45
So team building is a very crucial for any startup because you need a key talent to attack a problem statement, and that’s when I figured, you know what I’ve learned is if you, if you have a proper mission statement, you know what you’re building towards that’s a big motivation for team, because every day to get out of bed, you need to, you know that you’re not just building for money and you have some bigger purpose, attend. That is a thing, and coming to during COVID, so you know, just like all of us, the teammates and their families, they were also going under lockdown and that’s when you know you’d like to keep them motivated during some of the team activities which we try to do online and we’re in a post lockdown we have we have tried to also do some activities offline as well,

Gaurav Tripathi 27:36
for being part of the MOCs network now. So one is for you already mentioned that the marks team has been helping you a lot. But the second part, being the mark network itself, the other startups which are part of, part of Motwane, what kind of synergies Have you have you seen and how that network is related to

Raghav Soni 27:59
you. So, first of all you get to interact with great entrepreneurs like you, and, and you also get to calibrate. So just like you know super pro is working on bringing millions of professionals and enabling them. So we get to work with a lot of other stuff marks ecosystem, and see where we could collaborate with them, and even, you know, they could use our services and we could use their services and motors already or ecosystem because they are one of the largest startup accelerators in the world they have already have a pool of startups. So it really helps you and you know whenever you’re building any technology you know that you know some of the MOCs companies or startups already there, and they can give you a great discount. It really helps you to know quickly close deals and collaborate with partners and build initial case studies and then go out

Gaurav Tripathi 28:49
there. So what’s next for token. Now, that to look at it even this change the world, you already highlighted rather, what changes are happening, but what, what next, what do you see that how token is really going to keep keep growing, What’s going to be the growth driver there.

Raghav Soni 29:08
So our mission statement is the same that you want to drive growth and protect small businesses. We were initially doing it for offline neighborhood, businesses, not the public stores a lot of online independent retailers are joining token platform. So, the roadmap for us is, you know, bring all of these business together in a community so that they are able to help each other, and we create a win win situation for these businesses and the consumer. So, this is pretty much the roadmap and you know you don’t keep going double down on your own map and, you know, making it better and better in terms of your matchmaking, that happens between businesses and consumers. That’s all. Now the way we collected all of the similar other businesses where their customers might go, they can you know simply blacklist other businesses or other categories where their customers, shouldn’t be going. So we have built a cancel feature for these businesses to ensure that they are you know their own business does not get killed.

Gaurav Tripathi 30:04
Well, if I have options to choose that I can, I can make sure that,

Raghav Soni 30:09
yes, you can choose that and every gift card which every business gives out you know we have a flexibility which businesses giving so a matchmaking engine kind of takes into consideration all those things that a small business is looking for,

Gaurav Tripathi 30:26
and fundraising partner is token, looking to raise more funds.

Raghav Soni 30:31
Yes, we are looking to raise funds so we paused it too for some time because we felt that during the post COVID era we first want to analyze the kind of impact we want to have for future, and we have enough runway. So once we have built up on certain parts of our roadmap that, you know post that up look into these movements.

Gaurav Tripathi 30:57
Okay. What one question which I bought class I actually forgot it was there in my mind I was thinking something and then I just kept one question which, yes. So, between you two. The two founders, un Come on. How is the equation who does what.

Raghav Soni 31:18
So, I take care of the technology, the product side, the marketing side cover takes care of the community side, you know, driving more businesses to token platform and also, you know, in terms of partnerships and strategic alliances. Okay, and then we have a super team, who takes care of the pretty much everything at token.

Gaurav Tripathi 31:40
How many people are there at token.

Raghav Soni 31:41
So we are a team of eight people.

Gaurav Tripathi 31:47
And it’s token looking to hire more right now.

Raghav Soni 31:50
Yes, probably. Yeah, we are always open to hire people who believe on our mission.

Doesn’t matter if you have been together for decades. We all have our shares of high turnover, but disagreements, I would say not what it’s all about the great ideas that will, and because we have been building it from these you will have us together. So we have certain insights and whenever one person is wrong, the other person. Or, we accept or you have mistakes. Oh, yeah, that said to be know that you know, you can’t be right all the time. With each other’s opinion.

Gaurav Tripathi 32:37
Now you come to the takeaways for our audience in general. So, one. What would be your advice to your younger self, the one which is still in the college, what would be the advice for that guy.

Raghav Soni 32:52
Well, I should have started not earlier. I should have worked in a startup, not earlier. So that would have been when you started working on not only rolling What do you want why you wanted to work at a startup.

Yeah, I was working, but as I said, you know, that confidence to go out and work towards building a startup that impacts people. It’s like, More than the textbooks and call as you, it’s your work experience and at the same time, when you see the early, early stages of failure, that’s where you learn the most from.

Gaurav Tripathi 33:28
And what’s your advice for the aspiring startup founders.

Raghav Soni 33:35
I think I’m still learning every day. So I wouldn’t have any advice for startup founders, but the, I mean it’s a different journey for everyone, and you just need to have a faster learning curve and customer is always the king so the market is always right. And if you’re not able to build something valuable or if you’re not gaining momentum that probably you need to change the market, market needs to change.

Gaurav Tripathi 34:01
And so, the advice to startups which are trying to get into marks. What would we are to advise, or maybe you know the best way how to how to get it to market.

Raghav Soni 34:15
I think if you build something that uses technology to build impact, then marks, you will get into more marks will be open to hearing you. So, apart from the I don’t think there will be any advice if you’re building something really valuable they will see it.

Gaurav Tripathi 34:34
And the final piece as. So of course, we see a lot of businesses startups and of course, a lot of them have recovered from the corona shock, but then yes, a lot of startups are actually died. So, those who are still somehow surviving. What would be your advice to them. Now, grow and thrive with this change world.

Raghav Soni 34:57
Just so you know, every. Unfortunately, when I see an opportunity, and this is what I’ve learned even during stock markets or when something tanks down or goes down, that’s the best time to really analyze and you know reassess things. So COVID has presented a lot of opportunities, so if something wasn’t working for you before or something stopped working for you, then this is a reset button. And now you can analyze the new set of opportunities which you will be getting from COVID and start building upon those things.

Gaurav Tripathi 35:32
Yeah, I think that’s, that’s all, that’s all yeah that’s all I’ve got. I can’t think of any more questions. Any, any concluding remarks from you.

Raghav Soni 35:43
I would have one question for you. So, yeah, yeah. So what’s your major learnings, because you have done you know multiple startups and quite a lot of paintings. What has been your learning which you want to give to other startup owners.

Gaurav Tripathi 35:57
Yeah, the biggest learning is learn to online. So don’t get into that loop and you think you have learned something. The world is changing, and will keep changing. So it’s more important to unlearn. Now, than not to learn, because whatever you learn probably was in a different world. And if you still continue with that set of learnings that you had at least now I can say yes, maybe a lot of it won’t even be delivered. So yes, unlearned. That’s great. I agree. Good. Any, any concluding remarks from your side.

Raghav Soni 36:35
Thank you so much. God, and they look forward to it like forever you, and thank you so much for inviting me. Okay,

Gaurav Tripathi 36:42
yes. So with that I say, the guest productions, they are available on SuperPro. So yes, you will be sharing your SuperPro page link with others and as I see it connect to him around business trying to understand more on his business, feel free to reach out to him, we’ll be sharing his super appropriate link, very soon with with the recordings, and, yes, with that, I’ll close tonight’s session, thanks a lot everybody for tuning in and those who are watching the recorded versions. Yes, if you if you like it PSBs feel free to subscribe to us like it, share it, if, if you like this part I’m sure if you share there will be other others who would benefit from this from the journey and the experience that Raghava share, so please do the needful. Thanks a lot. Take care, I’ll be back with another product session tomorrow. Thank you. Thanks a lot,

Unknown Speaker 37:34
Joe.

Transcribed by https://otter.ai

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